“I saw Cady Heron wearing army pants and flip flops, so I bought army pants and flip flops.”

– Mean Girls

It’s no secret, humans have been easily influenced in basically all categories of life since the beginning of time (also see: tiedye, SlimFast, Steve Madden black platform sandals.) It makes complete sense with the rise of social media that influencer marketing is ALL. THE. RAGE. And you know why? Because it works. The way we consume and absorb advertising messages is changing, and brands are finally catching on.